CRM adoption and its impact on organisational performance
Customer Relationship Management (CRM) which aims at enabling organisations to realize a customer focus is believed to be useful and has risen to the agenda of many organisational strategies. It can be seen as an approach to marketing that has its origins in Relationship Marketing (RM). In Hong Kong...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English English English English English English English English English English English English English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/10787/ |