Marketing, morality, and the natural environment

Marketing, morality, and the natural environment

This thesis is a study of morality in marketing, focusing specifically on marketing in relation to the natural environment, i.e. green marketing. An interdisciplinary approach is adopted, incorporating a broad range of literature pertaining to issues of morality in marketing. The contribution of thi...

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Bibliographic Details
Main Author: Crane, Andrew
Format: Thesis (University of Nottingham only)
Language:English
Published: 1998
Online Access:https://eprints.nottingham.ac.uk/10374/

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