Marketing, morality, and the natural environment
This thesis is a study of morality in marketing, focusing specifically on marketing in relation to the natural environment, i.e. green marketing. An interdisciplinary approach is adopted, incorporating a broad range of literature pertaining to issues of morality in marketing. The contribution of thi...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
1998
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| Online Access: | https://eprints.nottingham.ac.uk/10374/ |