Mass customization: fundamental modes of operation and study of an order fulfilment model

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Mass customization: fundamental modes of operation and study of an order fulfilment model

This research studies Mass Customization as an operations strategy and model. Opinions differ over whether MC should be a label for a specific business model in which customers select from pre-engineered product options, or whether it should be interpreted as a performance goal that has wider relev...

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Bibliographic Details
Main Author:	Brabazon, Philip G.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Mass Customization configuration models order fulfilment reconfiguration flexibility virtual build to order open pipeline customer compromise simulation Markov chain
Online Access:	https://eprints.nottingham.ac.uk/10182/

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