Mass customization: fundamental modes of operation and study of an order fulfilment model
This research studies Mass Customization as an operations strategy and model. Opinions differ over whether MC should be a label for a specific business model in which customers select from pre-engineered product options, or whether it should be interpreted as a performance goal that has wider relev...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/10182/ |