Case Analysis Of Wal-Mart Stores In China

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Case Analysis Of Wal-Mart Stores In China

Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.

Bibliographic Details
Main Author:	Yao, Shu Ping
Format:	Thesis
Published:	2005
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/846/

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