Case Analysis Of Wal-Mart Stores In China
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
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| Format: | Thesis |
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2005
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| Online Access: | http://shdl.mmu.edu.my/846/ |
| Summary: | Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market. |
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