Internet Branding In Malaysia

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Internet Branding In Malaysia

An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.

Bibliographic Details
Main Author:	Yann, Wong Hur
Format:	Thesis
Published:	2004
Subjects:	HD61 Risk in industry. Risk management
Online Access:	http://shdl.mmu.edu.my/770/

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