Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

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Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...

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Bibliographic Details
Main Author:	Abang Zainal Abidin, Dayang Nuryati
Format:	Thesis
Published:	2004
Subjects:	TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Online Access:	http://shdl.mmu.edu.my/759/

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