Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...
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| Format: | Thesis |
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2004
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| Online Access: | http://shdl.mmu.edu.my/759/ |