Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2004
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/759/ |
| _version_ | 1848789593765183488 |
|---|---|
| author | Abang Zainal Abidin, Dayang Nuryati |
| author_facet | Abang Zainal Abidin, Dayang Nuryati |
| author_sort | Abang Zainal Abidin, Dayang Nuryati |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry. |
| first_indexed | 2025-11-14T17:59:11Z |
| format | Thesis |
| id | mmu-759 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:11Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7592010-07-05T07:14:12Z http://shdl.mmu.edu.my/759/ Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry Abang Zainal Abidin, Dayang Nuryati TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry. 2004-09 Thesis NonPeerReviewed Abang Zainal Abidin, Dayang Nuryati (2004) Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Abang Zainal Abidin, Dayang Nuryati Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title | Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_full | Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_fullStr | Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_full_unstemmed | Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_short | Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry |
| title_sort | maxis communications berhad: maintaining dominance in the malaysian mobile communications industry |
| topic | TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://shdl.mmu.edu.my/759/ http://shdl.mmu.edu.my/759/ |