Study On Determinants Of Online Shopping In Malaysia
This study mainly intends to investigate factors, which influence online purchases among Malaysian Internet users. Based on a survey sample of 215 Internet users, this study also explores their information-seeking patterns as their motivations and concerns for online shopping.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2005
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/730/ |