Nestle (Malaysia) Berhad Research On Customer Perception Versus Company Business Strategy

Through the research , the author could increase her understanding on the customers buying habit, purchasing pattern as well as the strength of Nestle Berhad.

Bibliographic Details
Main Author: Thanil Selrean, Kalai Selvi
Format: Thesis
Published: 2003
Subjects:
Online Access:http://shdl.mmu.edu.my/670/