A case study of Proton
This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These...
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| Format: | Thesis |
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2002
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| Online Access: | http://shdl.mmu.edu.my/537/ |
| _version_ | 1848789532894298112 |
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| author | Kuppusami, Umadevi |
| author_facet | Kuppusami, Umadevi |
| author_sort | Kuppusami, Umadevi |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These two dealers adopted well-planned marketing strategies. One of strategies adopted by Proton Edar Sdn Bhd is by carrying out temporary "showrooms" which had been tremendously successful, contributing to an increase of 25% out of the total sales in 2001. |
| first_indexed | 2025-11-14T17:58:13Z |
| format | Thesis |
| id | mmu-537 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:13Z |
| publishDate | 2002 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5372014-11-06T04:10:48Z http://shdl.mmu.edu.my/537/ A case study of Proton Kuppusami, Umadevi LB2361 Curriculum This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These two dealers adopted well-planned marketing strategies. One of strategies adopted by Proton Edar Sdn Bhd is by carrying out temporary "showrooms" which had been tremendously successful, contributing to an increase of 25% out of the total sales in 2001. 2002-09 Thesis NonPeerReviewed Kuppusami, Umadevi (2002) A case study of Proton. Masters thesis, Multimedia University. http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php |
| spellingShingle | LB2361 Curriculum Kuppusami, Umadevi A case study of Proton |
| title | A case study of Proton |
| title_full | A case study of Proton |
| title_fullStr | A case study of Proton |
| title_full_unstemmed | A case study of Proton |
| title_short | A case study of Proton |
| title_sort | case study of proton |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/537/ http://shdl.mmu.edu.my/537/ |