A case study of Proton
This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These...
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| Format: | Thesis |
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2002
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| Online Access: | http://shdl.mmu.edu.my/537/ |