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A Study On Brand Equity Of TMNET VIS A VIS Brand Preference

This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b

Bibliographic Details
Main Author:	Junid, Junaidah
Format:	Thesis
Published:	2000
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/526/

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