A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b
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| Format: | Thesis |
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2000
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| Online Access: | http://shdl.mmu.edu.my/526/ |