A Study On Brand Equity Of TMNET VIS A VIS Brand Preference
This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2000
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/526/ |
| _version_ | 1848789530230915072 |
|---|---|
| author | Junid, Junaidah |
| author_facet | Junid, Junaidah |
| author_sort | Junid, Junaidah |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b |
| first_indexed | 2025-11-14T17:58:11Z |
| format | Thesis |
| id | mmu-526 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:11Z |
| publishDate | 2000 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5262010-06-21T01:52:33Z http://shdl.mmu.edu.my/526/ A Study On Brand Equity Of TMNET VIS A VIS Brand Preference Junid, Junaidah LB2361 Curriculum This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b 2000-08 Thesis NonPeerReviewed Junid, Junaidah (2000) A Study On Brand Equity Of TMNET VIS A VIS Brand Preference. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Junid, Junaidah A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title | A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title_full | A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title_fullStr | A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title_full_unstemmed | A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title_short | A Study On Brand Equity Of TMNET VIS A VIS Brand Preference |
| title_sort | study on brand equity of tmnet vis a vis brand preference |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/526/ http://shdl.mmu.edu.my/526/ |