Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis
The main aim of this paper is to identify what the consumer wants from their bank and to investigate if the bank has delivered or fulfilled their wants thus far. It is a descriptive research that provides the banks with a sample of consumers' opinion of the level of importance in their expectat...
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| Format: | Thesis |
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2001
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| Online Access: | http://shdl.mmu.edu.my/511/ |
| _version_ | 1848789526715039744 |
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| author | Ho, Tan Swee |
| author_facet | Ho, Tan Swee |
| author_sort | Ho, Tan Swee |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main aim of this paper is to identify what the consumer wants from their bank and to investigate if the bank has delivered or fulfilled their wants thus far. It is a descriptive research that provides the banks with a sample of consumers' opinion of the level of importance in their expectation and satisfaction towards the banks along with the degree of performance of how the banks have fulfilled these expectations and met customer satisfaction. |
| first_indexed | 2025-11-14T17:58:08Z |
| format | Thesis |
| id | mmu-511 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:08Z |
| publishDate | 2001 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5112010-06-18T09:43:41Z http://shdl.mmu.edu.my/511/ Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis Ho, Tan Swee LB2361 Curriculum The main aim of this paper is to identify what the consumer wants from their bank and to investigate if the bank has delivered or fulfilled their wants thus far. It is a descriptive research that provides the banks with a sample of consumers' opinion of the level of importance in their expectation and satisfaction towards the banks along with the degree of performance of how the banks have fulfilled these expectations and met customer satisfaction. 2001-03 Thesis NonPeerReviewed Ho, Tan Swee (2001) Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Ho, Tan Swee Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title | Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title_full | Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title_fullStr | Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title_full_unstemmed | Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title_short | Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis |
| title_sort | consumer satisfaction in retail banking in malaysia : an importance performance analysis |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/511/ http://shdl.mmu.edu.my/511/ |