Consumer Satisfaction In Retail Banking In Malaysia : An Importance Performance Analysis
The main aim of this paper is to identify what the consumer wants from their bank and to investigate if the bank has delivered or fulfilled their wants thus far. It is a descriptive research that provides the banks with a sample of consumers' opinion of the level of importance in their expectat...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2001
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/511/ |