Investigation Into E-Retailing Industry's Prevailing Competitive Forces
This exploratory research report written based on a content analysis being done on top 10 e-retailing companies' strategic directions, problems encountered and observed threats. The study explored the crucial competitive forces determining the competitive structure in e-retailing industry, stra...
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| Format: | Thesis |
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2000
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| Online Access: | http://shdl.mmu.edu.my/453/ |