Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention

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Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention

The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, e...

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Bibliographic Details
Main Author:	Samimi, Soroush
Format:	Thesis
Published:	2011
Subjects:	BF Psychology (General)
Online Access:	http://shdl.mmu.edu.my/3440/

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