Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, e...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/3440/ |