Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention
The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, e...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/3440/ |
| _version_ | 1848790328446812160 |
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| author | Samimi, Soroush |
| author_facet | Samimi, Soroush |
| author_sort | Samimi, Soroush |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods. |
| first_indexed | 2025-11-14T18:10:52Z |
| format | Thesis |
| id | mmu-3440 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:52Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-34402012-03-30T07:15:30Z http://shdl.mmu.edu.my/3440/ Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention Samimi, Soroush BF Psychology (General) The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods. 2011-08 Thesis NonPeerReviewed Samimi, Soroush (2011) Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | BF Psychology (General) Samimi, Soroush Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title | Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title_full | Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title_fullStr | Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title_full_unstemmed | Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title_short | Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention |
| title_sort | impact of packaging as a marketing tool on consumer purchase intention |
| topic | BF Psychology (General) |
| url | http://shdl.mmu.edu.my/3440/ http://shdl.mmu.edu.my/3440/ |