Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies

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Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies

The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.

Bibliographic Details
Main Author:	Javasgi, Saeed
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://shdl.mmu.edu.my/319/

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