Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/319/ |