Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/319/ |
| _version_ | 1848789473465204736 |
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| author | Javasgi, Saeed |
| author_facet | Javasgi, Saeed |
| author_sort | Javasgi, Saeed |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape. |
| first_indexed | 2025-11-14T17:57:17Z |
| format | Thesis |
| id | mmu-319 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:57:17Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-3192010-05-14T08:43:42Z http://shdl.mmu.edu.my/319/ Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies Javasgi, Saeed HF Commerce The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape. 2009-12 Thesis NonPeerReviewed Javasgi, Saeed (2009) Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF Commerce Javasgi, Saeed Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title | Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title_full | Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title_fullStr | Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title_full_unstemmed | Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title_short | Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies |
| title_sort | integrated marketing communication : an exploratory study of malaysian advertising agencies |
| topic | HF Commerce |
| url | http://shdl.mmu.edu.my/319/ http://shdl.mmu.edu.my/319/ |