Case Study Of E-Marketing On Online Social Networking Industry

This paper discusses several popular social networking sites and their features and services. Firstly, it will explore the definitions of social networking sites and e-marketing, advantages and the challenges of SNS, then followed by discussing the critical success factors of SNS that have been iden...

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Bibliographic Details
Main Author: Binti Ahamad, Sazlina
Format: Thesis
Published: 2011
Subjects:
Online Access:http://shdl.mmu.edu.my/3094/