Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
This research is aimed to specify the characteristics resulting in attrition of customer, as the most valuable property of an organization, and in this path attempts have been carried out to identify these characteristics by selecting a reliable model using past experiences and research, and finally...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/2992/ |