3G Services Adoption among University Students: Diffusion of Innovation Theory
3G services represents an evolution in telecommunication industry. However, 3G services has not received great adoption rule as expected despite of various benefits provided by this service. This study aims to investigate the factors affecting the intention to adopt 3G services among the university...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2926/ |