Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce
The next generation Internet is expected to be a complete visual, audio experience, and possibly haptic experience. It will emulate real life experiences as virtual worlds filled with virtual objects simulating real world interact with users naturally. Users are also expected to be represented in av...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2907/ |
| _version_ | 1848790182532218880 |
|---|---|
| author | Kung-Keat, Teoh Eze Uchenna, Cyril |
| author_facet | Kung-Keat, Teoh Eze Uchenna, Cyril |
| author_sort | Kung-Keat, Teoh |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The next generation Internet is expected to be a complete visual, audio experience, and possibly haptic experience. It will emulate real life experiences as virtual worlds filled with virtual objects simulating real world interact with users naturally. Users are also expected to be represented in avatars, providing a sense of self-identity and personality. While the Internet is likely to move into 3D format with Second Life leading the pack, the fate of electronic commerce in this light has largely been unexplored. Questions as to the effects and impact of such virtual electronic commerce, especially virtual 3D malls or stores in an immersive online environment on web users are still not answered. This study forms an early exploration on the effects and impact of gender and ethnicity towards the perceived usefulness, perceived ease of use, trust, and intended use of the electronic commerce on the 3D online virtual malls or stores. Its results show that these factors have a significant impact on how such online malls and stores are perceived by users in Malaysia. The implications and proposed future directions of the study are also discussed. |
| first_indexed | 2025-11-14T18:08:33Z |
| format | Conference or Workshop Item |
| id | mmu-2907 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:08:33Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-29072011-09-21T08:12:08Z http://shdl.mmu.edu.my/2907/ Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce Kung-Keat, Teoh Eze Uchenna, Cyril HB Economic theory. Demography QA75.5-76.95 Electronic computers. Computer science The next generation Internet is expected to be a complete visual, audio experience, and possibly haptic experience. It will emulate real life experiences as virtual worlds filled with virtual objects simulating real world interact with users naturally. Users are also expected to be represented in avatars, providing a sense of self-identity and personality. While the Internet is likely to move into 3D format with Second Life leading the pack, the fate of electronic commerce in this light has largely been unexplored. Questions as to the effects and impact of such virtual electronic commerce, especially virtual 3D malls or stores in an immersive online environment on web users are still not answered. This study forms an early exploration on the effects and impact of gender and ethnicity towards the perceived usefulness, perceived ease of use, trust, and intended use of the electronic commerce on the 3D online virtual malls or stores. Its results show that these factors have a significant impact on how such online malls and stores are perceived by users in Malaysia. The implications and proposed future directions of the study are also discussed. 2008-06 Conference or Workshop Item NonPeerReviewed Kung-Keat, Teoh and Eze Uchenna, Cyril (2008) Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce. In: 10th International-Business-Information-Management-Association Conference, 30 JUN-01 JUL 2008, Kuala Lumpur, MALAYSIA. http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=1&SID=W2iM7ei4LG636K33M1G&page=95&doc=941 |
| spellingShingle | HB Economic theory. Demography QA75.5-76.95 Electronic computers. Computer science Kung-Keat, Teoh Eze Uchenna, Cyril Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title | Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title_full | Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title_fullStr | Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title_full_unstemmed | Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title_short | Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce |
| title_sort | exploring the roles of gender and ethnicity as antecedents of trust in 3d immersive electronic commerce |
| topic | HB Economic theory. Demography QA75.5-76.95 Electronic computers. Computer science |
| url | http://shdl.mmu.edu.my/2907/ http://shdl.mmu.edu.my/2907/ |