Exploring the Roles of Gender and Ethnicity as Antecedents of Trust in 3D Immersive Electronic Commerce

The next generation Internet is expected to be a complete visual, audio experience, and possibly haptic experience. It will emulate real life experiences as virtual worlds filled with virtual objects simulating real world interact with users naturally. Users are also expected to be represented in av...

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Bibliographic Details
Main Authors: Kung-Keat, Teoh, Eze Uchenna, Cyril
Format: Conference or Workshop Item
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/2907/