INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION: THEORY & PRACTICE, VOLS 1 AND 2
Drawing from the literature of innovation diffusion theory, human-computer interface and social behaviour theory, this paper proposes the Innovation Acceptance Model (IAM) to predict the factors influencing the adoption of new generation innovation. New generation innovations are ubiquitous, highly...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2897/ |