A technology acceptance study of online banking service in Malaysia

Online banking service (OBS) is new in Malaysia (introduced about 6 years ago). The study is the first research in Malaysia that investigates user acceptance of OBS based on Unified Theory of Acceptance and Use of Technology model (Venkatesh, Morris, Davis and Davis, 2003). Two hundred and eighty qu...

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Main Authors: Paul H. P., Yeow, Y. Y., Yuen
Format: Conference or Workshop Item
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/2848/
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author Paul H. P., Yeow
Y. Y., Yuen
author_facet Paul H. P., Yeow
Y. Y., Yuen
author_sort Paul H. P., Yeow
building MMU Institutional Repository
collection Online Access
description Online banking service (OBS) is new in Malaysia (introduced about 6 years ago). The study is the first research in Malaysia that investigates user acceptance of OBS based on Unified Theory of Acceptance and Use of Technology model (Venkatesh, Morris, Davis and Davis, 2003). Two hundred and eighty questionnaires were distributed and collected from two major cities, Kuala Lumpur and Melaka. Since this is a preliminary study, only descriptive statistics was used to analyse the data. The results show that Malaysians have intentions of using OBS (mean rating of close to 4.00). Moreover, Malaysians recognize the benefits of OBS by giving a high mean rating (close to 4.00) to performance expectancy. However, they give relative low mean ratings (close to 3.00) on other indicators of Behavioural Intention to Use OBS such as effort expectancy, social influence, facilitating conditions and perceived credibility. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking.
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publishDate 2008
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spelling mmu-28482011-09-21T07:39:37Z http://shdl.mmu.edu.my/2848/ A technology acceptance study of online banking service in Malaysia Paul H. P., Yeow Y. Y., Yuen T Technology (General) QA75.5-76.95 Electronic computers. Computer science Online banking service (OBS) is new in Malaysia (introduced about 6 years ago). The study is the first research in Malaysia that investigates user acceptance of OBS based on Unified Theory of Acceptance and Use of Technology model (Venkatesh, Morris, Davis and Davis, 2003). Two hundred and eighty questionnaires were distributed and collected from two major cities, Kuala Lumpur and Melaka. Since this is a preliminary study, only descriptive statistics was used to analyse the data. The results show that Malaysians have intentions of using OBS (mean rating of close to 4.00). Moreover, Malaysians recognize the benefits of OBS by giving a high mean rating (close to 4.00) to performance expectancy. However, they give relative low mean ratings (close to 3.00) on other indicators of Behavioural Intention to Use OBS such as effort expectancy, social influence, facilitating conditions and perceived credibility. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking. 2008-05 Conference or Workshop Item NonPeerReviewed Paul H. P., Yeow and Y. Y., Yuen (2008) A technology acceptance study of online banking service in Malaysia. In: 4th International Conference on Web Information Systems and Technologies, 04-07 May 2008, Funchal, PORTUGAL. http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=1&SID=W2mchH3@hBF6CHEhMcN&page=89&doc=882
spellingShingle T Technology (General)
QA75.5-76.95 Electronic computers. Computer science
Paul H. P., Yeow
Y. Y., Yuen
A technology acceptance study of online banking service in Malaysia
title A technology acceptance study of online banking service in Malaysia
title_full A technology acceptance study of online banking service in Malaysia
title_fullStr A technology acceptance study of online banking service in Malaysia
title_full_unstemmed A technology acceptance study of online banking service in Malaysia
title_short A technology acceptance study of online banking service in Malaysia
title_sort technology acceptance study of online banking service in malaysia
topic T Technology (General)
QA75.5-76.95 Electronic computers. Computer science
url http://shdl.mmu.edu.my/2848/
http://shdl.mmu.edu.my/2848/