A technology acceptance study of online banking service in Malaysia
Online banking service (OBS) is new in Malaysia (introduced about 6 years ago). The study is the first research in Malaysia that investigates user acceptance of OBS based on Unified Theory of Acceptance and Use of Technology model (Venkatesh, Morris, Davis and Davis, 2003). Two hundred and eighty qu...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/2848/ |