A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'

This study investigates 'how and why' students' 'Uses and Gratification Expectancy' (UGE) for e-learning resources influences their 'Perceived e-Learning Experience.' A 'Uses and Gratification Expectancy Model' (UGEM) framework is proposed to predict stud...

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Main Authors: Makingu, Mondi, Peter, Woods, Ahmad, Rafi
Format: Article
Published: IEEE COMPUTER SOC 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/2818/
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author Makingu, Mondi
Peter, Woods
Ahmad, Rafi
author_facet Makingu, Mondi
Peter, Woods
Ahmad, Rafi
author_sort Makingu, Mondi
building MMU Institutional Repository
collection Online Access
description This study investigates 'how and why' students' 'Uses and Gratification Expectancy' (UGE) for e-learning resources influences their 'Perceived e-Learning Experience.' A 'Uses and Gratification Expectancy Model' (UGEM) framework is proposed to predict students' 'Perceived e-Learning Experience,' and their uses and gratifications for electronic media in a blended learning strategy. The study utilises a cross-sectional research design, and elicits data from secondary school students through a field survey-questionnaire. The findings suggest that there are significant relationships between five dimensions of students' UGE for e-learning resources, and their 'Perceived e-Learning Experience.' It is plausible that these UGE aspects of students' 'communication behaviour' towards electronic media are important determinants of effective integration of the e-learning resources in school-curriculum. While this research focuses on students at secondary-school level, some elements in the UGE model may apply to students using e-learning resources at other levels of their education. This model gives researchers and educators a new tool to forecast the success of development and deployment of e-learning resources in education systems.
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spelling mmu-28182011-09-19T03:29:29Z http://shdl.mmu.edu.my/2818/ A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience' Makingu, Mondi Peter, Woods Ahmad, Rafi T Technology (General) QA75.5-76.95 Electronic computers. Computer science This study investigates 'how and why' students' 'Uses and Gratification Expectancy' (UGE) for e-learning resources influences their 'Perceived e-Learning Experience.' A 'Uses and Gratification Expectancy Model' (UGEM) framework is proposed to predict students' 'Perceived e-Learning Experience,' and their uses and gratifications for electronic media in a blended learning strategy. The study utilises a cross-sectional research design, and elicits data from secondary school students through a field survey-questionnaire. The findings suggest that there are significant relationships between five dimensions of students' UGE for e-learning resources, and their 'Perceived e-Learning Experience.' It is plausible that these UGE aspects of students' 'communication behaviour' towards electronic media are important determinants of effective integration of the e-learning resources in school-curriculum. While this research focuses on students at secondary-school level, some elements in the UGE model may apply to students using e-learning resources at other levels of their education. This model gives researchers and educators a new tool to forecast the success of development and deployment of e-learning resources in education systems. IEEE COMPUTER SOC 2008 Article NonPeerReviewed Makingu, Mondi and Peter, Woods and Ahmad, Rafi (2008) A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'. EDUCATIONAL TECHNOLOGY & SOCIETY, 11 (2). pp. 241-261. http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=1&SID=Z16@HldmD9hNjJe27Nd&page=86&doc=854
spellingShingle T Technology (General)
QA75.5-76.95 Electronic computers. Computer science
Makingu, Mondi
Peter, Woods
Ahmad, Rafi
A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title_full A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title_fullStr A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title_full_unstemmed A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title_short A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'
title_sort 'uses and gratification expectancy model' to predict students' 'perceived e-learning experience'
topic T Technology (General)
QA75.5-76.95 Electronic computers. Computer science
url http://shdl.mmu.edu.my/2818/
http://shdl.mmu.edu.my/2818/