Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry
The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt...
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| Format: | Thesis |
| Published: |
2004
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| Online Access: | http://shdl.mmu.edu.my/1868/ |
| _version_ | 1848789904836788224 |
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| author | Tahir, Khafiz |
| author_facet | Tahir, Khafiz |
| author_sort | Tahir, Khafiz |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt indicate that service quality do not have direct impact to the customer behavioral intentions and market leadership. |
| first_indexed | 2025-11-14T18:04:08Z |
| format | Thesis |
| id | mmu-1868 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:08Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18682011-07-19T03:35:18Z http://shdl.mmu.edu.my/1868/ Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry Tahir, Khafiz HE Transportation and Communications The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt indicate that service quality do not have direct impact to the customer behavioral intentions and market leadership. 2004-04 Thesis NonPeerReviewed Tahir, Khafiz (2004) Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Tahir, Khafiz Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title | Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title_full | Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title_fullStr | Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title_full_unstemmed | Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title_short | Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry |
| title_sort | impact of service quality on customer behavioral intention in malaysia telecommunication industry |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1868/ http://shdl.mmu.edu.my/1868/ |