Perceived Values Of Mobile Banking In Malaysia

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Perceived Values Of Mobile Banking In Malaysia

This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the pre...

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Bibliographic Details
Main Author:	Muhammad, Fazil
Format:	Thesis
Published:	2007
Subjects:	HG Finance
Online Access:	http://shdl.mmu.edu.my/1867/

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