Perceived Values Of Mobile Banking In Malaysia
This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the pre...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1867/ |