Perceived Values Of Mobile Banking In Malaysia
This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the pre...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1867/ |
| _version_ | 1848789904564158464 |
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| author | Muhammad, Fazil |
| author_facet | Muhammad, Fazil |
| author_sort | Muhammad, Fazil |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the preference of consumers with regards to mobile banking. This study will provide assistance for management of financial institutions and service developers in order to attract consumers in competitive financial service environment. |
| first_indexed | 2025-11-14T18:04:08Z |
| format | Thesis |
| id | mmu-1867 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:08Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18672011-07-19T03:35:40Z http://shdl.mmu.edu.my/1867/ Perceived Values Of Mobile Banking In Malaysia Muhammad, Fazil HG Finance This study examined consumer behaviour influencing mobile banking choice on the basis of consumer choice behaviour model. There are 5 perceived values; functional value, social value, emotional value, epistemic value and conditional value. This study is to find out the factors that influence the preference of consumers with regards to mobile banking. This study will provide assistance for management of financial institutions and service developers in order to attract consumers in competitive financial service environment. 2007-12 Thesis NonPeerReviewed Muhammad, Fazil (2007) Perceived Values Of Mobile Banking In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG Finance Muhammad, Fazil Perceived Values Of Mobile Banking In Malaysia |
| title | Perceived Values Of Mobile Banking In Malaysia |
| title_full | Perceived Values Of Mobile Banking In Malaysia |
| title_fullStr | Perceived Values Of Mobile Banking In Malaysia |
| title_full_unstemmed | Perceived Values Of Mobile Banking In Malaysia |
| title_short | Perceived Values Of Mobile Banking In Malaysia |
| title_sort | perceived values of mobile banking in malaysia |
| topic | HG Finance |
| url | http://shdl.mmu.edu.my/1867/ http://shdl.mmu.edu.my/1867/ |