Case Study Of Consumer Broadband Product Launch For Maxis

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Case Study Of Consumer Broadband Product Launch For Maxis

This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from...

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Bibliographic Details
Main Author:	Singh, Hargharan
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1862/

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