Case Study Of Consumer Broadband Product Launch For Maxis
This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1862/ |