Case Study Of Consumer Broadband Product Launch For Maxis
This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from...
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1862/ |
| _version_ | 1848789903185281024 |
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| author | Singh, Hargharan |
| author_facet | Singh, Hargharan |
| author_sort | Singh, Hargharan |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from survey. The purpose for the survey was to gauge the awareness among Malaysian people on broadband, identify the key value for broadband and customers\' needs and wants. |
| first_indexed | 2025-11-14T18:04:07Z |
| format | Thesis |
| id | mmu-1862 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:04:07Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-18622011-07-19T03:37:31Z http://shdl.mmu.edu.my/1862/ Case Study Of Consumer Broadband Product Launch For Maxis Singh, Hargharan HF5410-5417.5 Marketing. Distribution of products This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from survey. The purpose for the survey was to gauge the awareness among Malaysian people on broadband, identify the key value for broadband and customers\' needs and wants. 2007-01 Thesis NonPeerReviewed Singh, Hargharan (2007) Case Study Of Consumer Broadband Product Launch For Maxis. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Singh, Hargharan Case Study Of Consumer Broadband Product Launch For Maxis |
| title | Case Study Of Consumer Broadband Product Launch For Maxis |
| title_full | Case Study Of Consumer Broadband Product Launch For Maxis |
| title_fullStr | Case Study Of Consumer Broadband Product Launch For Maxis |
| title_full_unstemmed | Case Study Of Consumer Broadband Product Launch For Maxis |
| title_short | Case Study Of Consumer Broadband Product Launch For Maxis |
| title_sort | case study of consumer broadband product launch for maxis |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1862/ http://shdl.mmu.edu.my/1862/ |