Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1760/ |
| _version_ | 1848789879946739712 |
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| author | Sheau Zing, Jessica Ho |
| author_facet | Sheau Zing, Jessica Ho |
| author_sort | Sheau Zing, Jessica Ho |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. |
| first_indexed | 2025-11-14T18:03:44Z |
| format | Thesis |
| id | mmu-1760 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:44Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17602010-11-11T09:13:41Z http://shdl.mmu.edu.my/1760/ Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley Sheau Zing, Jessica Ho HF5410-5417.5 Marketing. Distribution of products This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. 2010-08 Thesis NonPeerReviewed Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Sheau Zing, Jessica Ho Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title | Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_full | Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_fullStr | Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_full_unstemmed | Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_short | Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley |
| title_sort | baby boomers\' buying behaviour of consumer products in klang valley |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1760/ http://shdl.mmu.edu.my/1760/ |