Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1760/ |