Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics.
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1760/ |
| Summary: | This research assesses the current state of the seniors\' buying behaviors in the two federal territories - Cyberjaya and Kuala Lumpur in Malaysia. This research focuses mainly on the boomers buying behaviors and their characteristics. |
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