Issues and Challenges In the Business Strategy of Hai-O Enterprise Berhad - A Case Study

This is a case study on Hai-O Enterprise Berhad, the leading traditional healthcare group in Malaysia that has successfully promoted traditional Chinese medicine to a corporate level.

Bibliographic Details
Main Author: Adenan, Adelina
Format: Thesis
Published: 2010
Subjects:
Online Access:http://shdl.mmu.edu.my/1753/