Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia

Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.

Bibliographic Details
Main Author:	Lim, Hong Woo
Format:	Thesis
Published:	2010
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1751/

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