Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.
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| Format: | Thesis |
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2010
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| Online Access: | http://shdl.mmu.edu.my/1751/ |