Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia
Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.
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| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://shdl.mmu.edu.my/1751/ |
| _version_ | 1848789877363048448 |
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| author | Lim, Hong Woo |
| author_facet | Lim, Hong Woo |
| author_sort | Lim, Hong Woo |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector. |
| first_indexed | 2025-11-14T18:03:42Z |
| format | Thesis |
| id | mmu-1751 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:03:42Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-17512010-11-10T10:17:10Z http://shdl.mmu.edu.my/1751/ Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia Lim, Hong Woo HD28-70 Management. Industrial Management Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector. 2010-08 Thesis NonPeerReviewed Lim, Hong Woo (2010) Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD28-70 Management. Industrial Management Lim, Hong Woo Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title | Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title_full | Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title_fullStr | Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title_full_unstemmed | Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title_short | Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia |
| title_sort | knowledge management as a strategic approach in enhancing customer relationship management : a case analysis of financial industry in malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://shdl.mmu.edu.my/1751/ http://shdl.mmu.edu.my/1751/ |